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FSU to sell beer and wine at home games this season… Kind of

Booze is coming to Doak in 2019! Well, kind of.

“FSU will offer beer/wine at five locations for football games” reads the headline of a Seminoles.com press release.

A deeper dig into the things and it isn’t exactly what it sounds like on the surface.

“The sale of beer and wine will be open to the public at all five locations,” the release from Seminoles.com stated.

Awesome! What took so long? But wait, there’s more.

“However, the two areas inside Doak Campbell will require that all alcoholic beverages be consumed within a designated area adjacent to the concession stand.  Alcohol consumption will not be permitted in any public location inside Doak Campbell other than the two designated areas.”

Ahh, there it is. Anyone will be able to purchase beer and wine at Doak this season, but you will be forced to consume it in the concourse at a designated location as opposed of being able to bring it back to your seat and enjoy the game.

If I had to guess here, this is likely a practice run before going live with stadium-wide beer and wine sales in 2020. Otherwise, it wouldn’t make much sense.

This is a move that a university makes for two reasons.

First, it entices fans to actually show up to games and do so on time. We all have that one friend or friends who stay at the tailgate until the very last minute in order to try and get a strong enough buzz to last most of the game. Some may even choose to walk over to College Town and watch the game there to keep the drinks flowing. Offering beer sales at Doak certainly helps eliminate this.

If I really wanted to drink a beer in front of a TV, I’m doing it at a sports bar or from the comfort of my own home for a fraction of the cost of attending a game.

Secondly, and more importantly, it is a very easy way to generate revenue. In 2017, the University of Texas netted roughly $3 million in revenue from beer sales. It’s important to note that the Longhorns allow you to bring the beer you purchased back to your seat, something you will not be able to do in Doak this year.

While some revenue will certainly be generated, the university is leaving a lot of money on the table by having such strict limitations.

On the positive side of things, it does show some progressive thinking by the university who is doing everything in their power to fill seats at Doak Campbell Stadium this season. The current setup they will have for alcohol sale likely won’t have much impact on attendance or revenue generation this season, but it’s certainly a step in the right direction.


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